History and Background
Leo London, a renowned name in the world of high-end jewelry, was established in 1990. This British-based brand has a rich history and a unique approach to designing and producing exquisite pieces of jewelry, watches, and gifts. With its headquarters in London, Leo London has expanded its presence globally, boasting 84 flagship stores and 211 retail counters across 9 countries, including the UK, China, the United States, and Japan.
The brand’s journey began with a simple order for a pair of fish-shaped cufflinks. A local restaurant crafted a pair of pure silver cufflinks as a gift for a long-time client, and the design caught the attention of the renowned Harvey Nichols鐧捐揣鍏徃. This led to the birth of Leo London, which has been creating stunning jewelry pieces for over two decades.
Product Range and Features
Leo London offers a diverse range of products, including pure silver and 18K gold jewelry, watches, and gifts. The brand’s signature collections, such as Sweetie and Friendship, have become iconic over the years.
| Collection | Description |
|---|---|
| Sweetie | Launched in 2002, the Sweetie collection is inspired by the traditional British candy. The handcrafted bracelets feature colorful, unique charms that evoke warm and sweet childhood memories. |
| Friendship | Introduced in 2006, the Friendship collection is designed for charity purposes. The hand-woven friendship bracelets are made from black and gold, with a portion of the proceeds donated to the Hong Kong-based charity organization, “鍚姳鎵堕潚浼歕” (Qili Fuyinghui). |
Iconic Moments and Celebrities
Leo London has been a part of many iconic moments in the world of fashion and royalty. One such moment was when the Duchess of Cambridge, Kate Middleton, wore a pair of Leo London’s Hope collection white crystal earrings in her engagement photo with Prince William. This further solidified the brand’s reputation as a go-to for high-end jewelry.
Global Expansion and Retail Presence
Leo London’s global expansion has been nothing short of impressive. The brand has successfully established a strong retail presence in key markets, with a focus on maintaining the highest standards of quality and design. Here’s a breakdown of their retail presence across the globe:
| Country | Number of Stores |
|---|---|
| United Kingdom | 84 |
| China | Unknown |
| United States | Unknown |
| Japan | Unknown |
| Other Countries | Unknown |
Conclusion
Leo London has become a symbol of elegance and sophistication in the world of high-end jewelry. With its rich history, unique designs, and global presence, the brand continues to captivate customers and celebrities alike. As Leo London celebrates over two decades of success, it remains committed to creating timeless pieces that will be cherished for generations to come.
